6+ Years experience
100+ Launches built
0 Missed launch days
£750 Complete build

It doesn’t go wrong on the day.
It goes wrong before anyone registers.

The chaos people blame on tech glitches starts with decisions made much earlier. A registration page is not the same as a registration flow. You can have a beautiful page and still send everyone who clicks it into a broken experience.

01

You managed the tech instead of the room

Checking whether the confirmation fired. Resending links in the chat. One eye on the backend while your people are waiting for you. The thing you are brilliant at got a fraction of you. The rest was firefighting.

02

The sequences weren’t mapped to real people

One email chain for everyone, sent regardless of whether they showed up. That is not a sequence. That is a broadcast.

03

Nothing was tested before it went live

So when it broke, it broke in front of everyone. The delivery page was still in draft. The replay went to the wrong segment. The confirmation never fired. All fixable. Just not fixed in time.

The only thing on your plate when doors open
is showing up. I make sure of it.

The whole backend.
Built properly. Tested. Done.

A complete challenge or masterclass backend. Built to match how a real person moves through your event. Everything connected before a single person registers.

Registration page, built and connected

Published and connected. I wire it to the sequence it needs to trigger and test it before anyone clicks the button.

So registrations fire the right emails from the moment doors open.

Email sequences for the full challenge journey

Pre-registration, daily reminders, post-session follow-ups, replay delivery. Someone who showed up live gets a different email than someone who did not. Someone who missed Day 2 gets the replay. The sequence maps to the person.

So the right people get the right emails at every stage, without you managing it.

Delivery pages for each session

Built and connected, with the timing mapped to your schedule. Live when the session starts. I handle that part.

So participants arrive somewhere that is ready for them.

Tagging and segmentation

The invisible infrastructure that makes the whole thing feel considered. Attenders, non-attenders, replay watchers, all segmented so the follow-up lands right. This is also the thing that breaks most challenge backends when it is not done properly.

So every email that goes out goes to the person it is for.

Testing sign-off before doors open

I test every step before a single person registers. Registration fires the confirmation. Confirmation triggers the sequence. Delivery pages go live when they should. Replay emails send to the right segment. You get sign-off that it works.

Not probably works. Works.

Full handover document

You know where everything lives and how it connects. If you want to run it again next quarter, change the dates, or update the content, you will be able to. Built so you can edit it, not rebuild it.

So the next time costs you an hour, not a week.

One investment.
Your challenge, done properly.

£750

The Nurture Package — complete

Book a discovery call

Tested end to end before a single person registers. The right email going to the right person. Every page live when it should be.

Payment plan available — details confirmed when you get in touch.

You hand it over.
I build it. You go live.

No checking in. No managing me. You carry on. The backend comes back to you finished, tested, and ready before doors open.

1

We talk through the whole thing

I understand your challenge, your audience, your platform, and exactly what the backend needs to do. So nothing gets missed.

2

I go quiet and build

Registration flow, sequences, delivery pages, tagging. All of it. You don’t check in. You don’t chase updates. You carry on.

3

I test everything

Every link, every email, every automated step. I go through it the way a real participant would. Nothing goes live until it works.

4

Handover, then open doors

You get it back finished, with proof that every part of it works. You review, you approve. Doors open. No second screen. No backup plan. No dread.

Ready to hand it over?

Your challenge should be
the thing you do.

Thirty minutes. No hard sell. I’ll tell you straight whether I’m the right fit.

Book Your Discovery Call

No fake deadline. When it’s the right yes for you, that’s when we move.